ESA Hearts St. Jude
ESA student members LOVE St. Jude! Historically, every February, ESA has a special collegiate campaign called "ESA Hearts St. Jude" during which we give special emphasis to St. Jude projects on campus to raise awareness and funds to help the kids at St. Jude. This year, ESA Hearts St. Jude is expanding to include everything you do for St. Jude ALL YEAR ! Don't worry, we will still have the live events competition in February that we all love with prizes in the same categories (see below). It's just that this year, the online fundraising pages work all year (you can just update the copy on your CHAPTER TEAM and INDIVIDUAL pages to match any chapter-created activity you're currently doing for St. Jude). The page totals will accumulate all year so we can all enjoy watching the totals grow and see how the other chapters are doing. IMPORTANT: These pages are the only pages that St. Jude can use in issuing credit to your chapter for chapter-created events, so even if you have done so in the past, do not use GoFundMe or similar sites for St. Jude fundraising, just create these pages on the St. Jude site once and use them for any chapter-created event all year.
(You will still use the Up Til Dawn pages and Walk/Run to End Childhood Cancer pages like always because those are St. Jude-created events and pages, and they have separate prize structures). The ESA Hearts St. Jude pages are for everything else.
For example, create your chapter team page, and add copy for your "Gobblefest" event in November. Then, use the same URL, simply change the text to use for your "Cocoa for a Cure" event in December, then change the text again to support your 5K, date auction, or other live event scheduled for the February live event competition.
WHAT'S NEW THIS YEAR
INSTRUCTIONS TO CREATE THE CHAPTER TEAM PAGE
INSTRUCTIONS TO CREATE INDIVIDUAL PAGES ("JOIN THE CHAPTER TEAM")